If your business is already on Twitter or Snapchat, and you have yet to take advantage of what TikTok offers, you are missing out on a big audience. This is because, since its launch in 2016, TikTok has gained more users than Twitter and Snapchat combined. TikTok is a popular social medium platform that has earned a spot just below Instagram in terms of the number of active users. To help digital marketers maximize the reach of their ad campaigns, TikTok for Business was officially launched in 2020. It offers marketers a wide range of useful resources.
TikTok can benefit businesses because it offers more than just a short video platform. It also gives you an option to use live streaming, stickers, paid ads, and influencer marketing. Through TikTok, your business can generate creative content, improve brand awareness to generation Z, and integrate with social media platforms Instagram and Facebook, among others.
Here are the 6 top benefits of TikTok for business:
1. Reach Lots of People Quickly
Despite TikTok being a relatively new social media platform, it's the most downloaded app in Apple's iOS App Store. This means it's ahead of older social media platforms, such as Twitter, Pinterest, and Snapchat. This does not come as a surprise, considering that TikTok excels at video content.
That is why this platform is the perfect place for businesses to reach an international audience. Because of the large audience already on the platform, and more users that are expected to join, businesses are encouraged to take advantage of this platform and market their products and services.
2. Numerous Influencers
Another appealing aspect of this social media platform is that anyone can go viral. It can happen that someone with a few or zero followers and views can post a TikTok video today and have a million views the next day. So anyone has the potential of having a massive following on TikTok, meaning the platform has an endless number of influencers to choose from.
Businesses targeting a specific group of people in a particular location can easily find well-suited people on TikTok who already have a huge following, and can help them increase brand awareness. Many companies are taking advantage of influencer marketing to increase brand awareness and generate sales. One of the best places you can benefit from influencer marketing as a business is on the TikTok platform.
Because there are so many people with a large following on TikTok, sifting through influencers can be a grueling task. Plus, it also can be difficult to determine if a particular influencer will be the perfect fit for you. That is why TikTok came up with an analytics tool called TikTok Creator Marketplace, which helps brands find influencers to partner with. You will have access to the influencers' engagement, demographics, views, reach, and a lot more.
3. Creative Liberties
Most of the content on the TikTok platform is entertaining, light, and whimsical. It's where real people creatively express themselves, and sometimes they do that in silly ways. But just because most content is enjoyable does not mean that serious and authentic businesses offering goods and services cannot use the platform to showcase their brand.
In fact, the serious approach to marketing your business is not the only way to increase brand awareness. If you want to generate sales, you need a creative marketing strategy. Social media marketing has gained a lot of popularity over the past couple of years, and it would be unwise for businesses to miss tapping into this area of marketing and taking full advantage of it.
Most social media users want authenticity and human connection. So even though you mean serious business when running your company, it will benefit you immensely to make potential customers feel more comfortable with your brand.
And this can be achieved by positioning your organization as one that is easy to connect with and conversational. Keep in mind that even though you may have a target market, by being more open to new marketing methods, you might actually end up attracting clients who would not have otherwise considered buying your products or doing business with you.
4. You Can Repurpose Content
TikTok videos are short (capped at 60 seconds), can be customized, and can be repurposed across all the other social media platforms that you are on. For instance, you can send a TikTok video to your Instagram Stories to build your community across multiple platforms. You can even publish TikTok videos that promote your brand on your company website or use them in presentations or onboarding videos.
Yet, it's important to ensure that the message you are trying to convey is the same on every platform. TikTok videos generally have content that is lighthearted. Therefore, make sure that your message and images do not differ noticeably, as this might confuse people who come across your content on other platforms or visit your website.
5. High User Engagement Rate
Another reason you should consider TikTok for business is because of its high user engagement rate. With an average TikTok user spending 52 minutes daily on the app, it means that businesses have plenty of opportunities to reach potential customers. And one of the main reasons for the high engagement rate is the content variety on TikTok. So no matter what you specialize in as a company, whether you are a transport company or a clothing brand, there's an opportunity for you to increase visibility for your brand on the TikTok platform. Plus, because of TikTok's unparalleled delivery algorithms, not much effort is needed to get higher engagement on videos.
One reason some businesses are still hesitant about investing money and time marketing their services and products on TikTok is that they think setting up campaigns and keeping track of another app's data may be too demanding. What some businesses may not know is that you can advertise your brand on TikTok and benefit immensely with a budget of any size. This is one of the most appealing parts of TikTok for small businesses.
Compared to platforms that are more established, achieving organic reach while staying within your marketing budget is quite easy, even if you are a lesser-known brand. With some established platforms, engagement is becoming more costly. That is why businesses are encouraged to diversify their media mix and turn to platforms where there is faster potential for growth, like TikTok.
Although teens and young adults make up most TikTok users, and businesses with a target market of between ages 16 and 24 are recommended to launch on this platform, many users in other age groups also spend hours scrolling through the app. It's is important to note that even though teens and young adults made up most of Instagram's users when it started, millions of businesses are now on the platform. All businesses are encouraged to take advantage of this social media platform to advertise their brand, no matter what the target market is.